Ed Lynes is a founder and partner at Woden, a messaging and positioning agency in Philadelphia, PA. He is also the Chief Revenue Officer at Philadelphia Weekly, the city’s vanguard of culture, and Chief Engineer at sales process design firm Saleable.


I spent the first 21 years of my life living in the wonderful city of Boston, and still cling to it as home. Like all of my childhood friends, I dreamed of one day living in the state of New Jersey, and made it happen in 2005, thanks to my good friend Dan McDonough.

Dan had started a little newspaper company called Elauwit, and needed someone to come sell ads. Even at 21, I fancied myself an entrepreneur, and imagined riches for myself in the 21st-century growth industry of print media. In seven years we defied all odds and built the company from a single community newspaper in Haddonfield, NJ, to fourteen newspapers and the largest media organization in southern New Jersey. That success led to a successful acquisition of Elauwit Media in 2014. 

During that time, Elauwit merged with a sister company, Elauwit Networks. I jumped over to that business where I ran sales for a bit, before heading to Al Dia News Media for a bit to run their sales and marketing. Elauwit Networks was acquired by Boingo in 2018.

Woden was born over a few too many drinks with Dan one evening, when we realized our own frustrations about best positioning our own organizations was not being addressed elsewhere. In three years, we've help over 100 organizations craft their narrative (the StoryKernel™), and worked them them to consistently implement that message in every facet of the business through their unique StoryGuide™. Woden is the leader in converting fans into evangelists through the power of story.

In late 2018, Dan assembled a team to complete the purchase Philadelphia Weekly, the city’s alternative paper. As we rebuild the paper and its role shaping Philly’s culture, I am leading all revenue efforts — once again bucking the narrative that there’s no money in creating news products readers love. Building multiple high-performing sales operations from scratch in several industries has provided me unique insights into how to design sales processes that motivate teams and evaluate performance. I make that expertise available through my firm Saleable.

What do I do, other than work?

Not much. Here's a peek into my life:

My Wheaten Terrier, Bailey, and love of my life Kira, are my partners in crime. 

The Boy Scouts of America deserves most of the credit for who I am today, and consumes the lion's share of my free time. Almost all of my best friends came to me through Scouting, along with many of the skills I count on each day. I serve as a vice president of the board for the Garden State Council, and in a number of roles for the national organization, including as a member of the Order of the Arrow, marketing and international committees. And yes, I am an Eagle Scout.

If you know me, you'll know I'm a club man. I'm an active Freemason, a member of the Philadelphia Club, the Union League of Philadelphia, the Bachelor’s Button Club, the St. Andrew's Society of Philadelphia, and the Friendly Sons of St. Patrick. Whatever part of me isn't from Scouting is a testament to my Jesuit education: I'm a proud alumni of Boston College High School. I have been recognized as a member of the Honorable Order of Kentucky Colonels.

Feel free to contact me through this site; if you're looking to have a conversation, bourbon is usually a good place to start.