Apr 15, 2024
Your Company Isn’t the Uber or AirBNB of Anything
(And that’s okay.) “We’re the Uber of babysitting.” “It’s like Airbnb for bikes.” “Imagine Uber for dog walking.” It’s the shorthand founders of supposedly innovative companies use to describe their […]
May 17, 2023
Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT
Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how. by Harry Meadows If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve […]
Aug 24, 2020
Take ‘Em to the Promised Land
Brands can imbue pragmatic products with intrigue through storytelling that illustrates the worlds those products make possible. By Andrea Bullard On any given day, about a million Appen employees from around the […]
May 12, 2020
Just Like Being There
Removing Barriers Between Storyteller and Audience By Dante Pannell In the fictional town of Lake Wobegon, “All the men are strong, all the women are good looking, and all the […]
Mar 11, 2020
The Welch Legacy: Rank it, or Yank it?
By Kenly Craighill Jack Welch, the “Manager of the Century”, the “CEO of CEOs”, and General Electric superstar died on Monday, March 1, 2020. After being named the youngest-ever CEO […]
Mar 2, 2020
Prescription: Prioritization
When Brands Confuse Their Priorities Customers Die By Dante Pannell In December 2018, an 85-year-old Florida resident was prescribed an anti-depressant by her doctor, just like millions of Americans each […]
Feb 24, 2020
Don’t Chicken Out
Following Brand Purpose Off the Beaten Path to Fast-Food Success By Hannah Landers The paradigm of American fast-food success is symbolized by the “Golden Arches.” Ubiquitous across large metropolises and […]
Feb 13, 2020
What Happened to Grace from Boston?
By Rachel Fox It’s been decried as everything from sexist and dystopian, to cringe-worthy and tone deaf. When at-home fitness equipment company Peloton released its 2019 holiday ad, it had […]
Feb 4, 2020
First The Bubble, Then The Burst
By Kenly Craighill In a suburban Los Angeles garage, Chris Robinson stands uncomfortably, his arms not quite covering the text on his white t-shirt: “BANKRUPT BY BEANIE BABIES.” “This is […]
Jan 20, 2020
The Sweet Smell of Story
How One Mall Retailer’s Holistic Embrace of Story Helped it Survive the Retail Apocalypse By Hannah Landers Tucked away in shopping malls across America, past fast-fashion retail chains on their […]