Apr 15, 2024
Your Company Isn’t the Uber or AirBNB of Anything
(And that’s okay.) “We’re the Uber of babysitting.” “It’s like Airbnb for bikes.” “Imagine Uber for dog walking.” It’s the shorthand founders of supposedly innovative companies use to describe their […]
May 17, 2023
Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT
Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how. by Harry Meadows If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve […]
Jan 13, 2020
Measuring What Matters
2020 Will be the First Year of the Post-Marketing Era By Ed Lynes At the close of each quarter, the entire Woden team gathers to review our performance and plan […]
Nov 19, 2019
Deadlier Than Cyanide
Johnson & Johnson’s Response to the Opioid Crisis By Hannah Landers “No more tears.” For more than half a century, Johnson & Johnson has made this promise to families across […]
Nov 12, 2019
Never Forget Your Roots
How Brands Can Build a Future While Knowing and Appreciating Their Past By Dante Pannell Before he met with Unilever execs at their Park Avenue skyscraper; Before he sold his […]
Aug 14, 2019
Peer Pressure or Pure Profit?
Brand Loyalty Waits on the Other End of a Difficult Decision By Dante Pannell “It is shameful retreat for the company. American businesses should be proud of our country’s history, […]
Nov 8, 2018
Google It, Xerox It, FedEx It, Post-It: How Story Can Help Prevent Brand “Genericide”
By Zachary Vickers Barry Manilow is known for chart-topping hits like “Looks Like We Made It,” but few may realize that many brand jingles we still can’t get out of […]
Sep 19, 2018
You Don’t Have to Race to Zero
By Zach Kliger In countless industries, companies are content to compete on price. Rather than looking for unique ways to differentiate, they are simply content to undercut their competition in […]
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Sep 13, 2018
Decide to Disconnect: Knowing the Limits of Your Brand Story
By Hannah Landers ModCloth, Moosejaw, and Walmart; one of these things just doesn’t belong — or so it would seem initially. ModCloth peddles well-made women’s clothing that comes in whimsical patterns and vintage silhouettes, while Moosejaw has built its […]
Sep 7, 2018
Why Bad “Plot Twists” Ruin Brand Stories
By Zachary Vickers When Norman Mailer said that the novel was dead in 1955, perhaps he was also heralding the impending fate of independent bookstores. In 1995, Amazon become “Earth’s […]